About Andreas
Website publisher based in Berlin, building niche publications and growing them through SEO, data visualization and affiliate marketing.
My Journey
My path has taken me from Italy to India, and I'm now based in Berlin, where since 2018 I've built and run two publications: PhotoWorkout and Mappr.
PhotoWorkout is a photography education and gear-review site. Mappr turns geographic data into interactive maps and visual stories. Different topics, same playbook: publish content worth reading, then grow the audience.
The real work is the business behind the sites: SEO, data visualization, analytics and affiliate marketing. I'm a website publisher, not a journalist, so my focus is building niche audiences and turning them into durable, self-sustaining businesses.
I care about the compounding side of publishing: search visibility, clean data, and monetization that respects the reader, rather than chasing headlines.
Career Path
From international business to online publishing: a journey of continuous learning and innovation.
International Business
Built partnerships across Italy, India, and Southeast Asia, developing expertise in cross-cultural business operations and market expansion strategies.
Digital Transformation
Transitioned from traditional business to online publishing, learning how SEO and audience data turn a niche site into a real business.
Building Publications
Founded and scaled PhotoWorkout and Mappr, growing both through search visibility, data-driven content, and affiliate partnerships.
Current Focus
Deepening PhotoWorkout and Mappr: better SEO, richer data visualization, and smarter affiliate monetization.
International Business
Building global partnerships and understanding diverse markets across Italy, India, and Southeast Asia.
Online Publishing
Pivoting to website publishing and learning how SEO and audience data turn a niche site into a business.
Two Publications
Building and running PhotoWorkout and Mappr, growing both through SEO, data visualization and affiliate marketing.
What I Do
SEO
Growing organic search visibility so the right readers find the content. It's the engine behind both publications.
Data Visualization
Turning raw geographic and technical data into interactive maps and visuals that make complex topics clear.
Affiliate Marketing
Monetizing audiences with affiliate partnerships that stay useful and honest for the reader.
Let's Connect
Interested in the publications, SEO, data visualization or affiliate partnerships? I'm always happy to talk shop.
Business enquiries: [email protected]